LiveRamp, a leading data broker, has been under increasing scrutiny for its practices in aggregating and selling consumer data to third parties. Industry experts have raised alarms about the growing surveillance ecosystem facilitated by such companies. LiveRamp’s own disclosures indicate that it maintains detailed profiles on over 700 million consumers globally.
It is alleged that LiveRamp Holdings, Inc., committed widespread violations of privacy rights by tracking, collecting, and selling detailed personal data of millions of individuals without their consent. It is further alleged that LiveRamp’s operations involve the systematic surveillance of both online and offline activities of individuals, building comprehensive identity profiles that track users’ every move, without their knowledge.
Key Allegations:
- Massive Data Collection: LiveRamp collects vast amounts of personal information, including names, addresses, email addresses, phone numbers, device IDs, and social security numbers. These data points are aggregated into detailed profiles, sold to third-party advertisers and data brokers for targeted marketing.
- Invasive Tracking: Through its proprietary “RampID” and “AbiliTec” systems, LiveRamp can track individuals’ online activities in real time, even across different devices and platforms. The complaint alleges that users’ browsing activities, search histories, and interactions with websites (including sensitive information like health-related searches) are intercepted without consent.
- Lack of Consent: It is alleged that individuals have no realistic means of consenting to LiveRamp’s invasive surveillance practices, which extend to millions of Americans who have no direct relationship with the company.
- Selling Personal Information: LiveRamp offers this extensive consumer data to its clients through its “Data Marketplace,” where segments of personal information are traded, often without individuals’ awareness or consent.
Impacted Consumers:
If you have used the internet or interacted with online platforms like Amazon, Google, Meta, or even healthcare and financial websites, you may have been impacted by LiveRamp’s surveillance systems.
Call to Action:
If you suspect that your personal data has been compromised by LiveRamp, contact the attorneys at Sauder Schelkopf by filling out the form on this page.
Related News
Recent reports have highlighted significant concerns regarding LiveRamp’s data processing practices, particularly in the United Kingdom and France. The Open Rights Group (ORG) has submitted formal complaints to the UK Information Commissioner’s Office (ICO) and the French Commission Nationale de l’informatique et des libertés (CNIL), alleging that LiveRamp’s activities violate data protection laws. The complaints focus on LiveRamp’s extensive data collection and profiling methods, which reportedly link individuals’ online behaviors to their real-world identities, including personal details such as names and addresses. Open Rights Group
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We Want to Hear from You
If you suspect that your personal data has been compromised by LiveRamp, contact the attorneys at Sauder Schelkopf by filling out the form on this page. on this page.